About

I’m a pack guy. I bring 20+ years of experience to designing them, building them and testing them. As a freelance pack designer I have worked with brands across the industry - Dakine and Nike®, Eagle Creek™ and Jansport®, Victorinox, Timberland®, Carhartt®, Trek Bikes and others. I’ll also dabble in other soft goods - like lifejackets for Ocean Safety®, and rad adventure van accessories for Storyteller Overland.

Over the years I have paired my role as a pack designer with that of a university instructor, entrepreneur/business owner, and stay-at-home dad. But I always come back to packs. Designing them and seeing them in use is simply fun.

Jeff has an amazing balance of high aesthetic vision partnered with true function and performance. He crafts smart products that truly function for their purpose and look damn good!
— Nate Retzlaff - Global Design Director, Nike®
We have been working with Jeff as a freelance designer for almost a decade. Jeff’s ability to understand the consumer and brand and take a concept from idea to tech pack is second to none. He is fast, accurate and a great creative mind.
— Keri Brewer - VP of Brand Strategies, 5 Horizons Group
I have known Jeff for many years and have consistently been impressed with his ability to make intelligent connections between varied subjects, never allowing the status quo to override his creativity for solving problems. His combination of work ethic and humor is a rare and valuable asset.
— Dan Berg - Creative Director
Jeff is etched in as one of my top 10 favorite people.
— Roger Roediger - Chief Executive Officer, Thread Creative